To be clear, I understand why Twitter is doing this. Everyone should. It’s so obvious that it shouldn’t need to be explained…Twitter is not a non-profit. It needs to make money. And it has chosen a path to do that.

I’m not going to pretend that I know what the business model should be. But I don’t think it’s big, rich in-stream sponsored content. I think such a model may work fine for other networks, but that’s not what Twitter has ever been about.